I really don’t like elevators with or without speeches. They make me nervous, and no matter how hard I try to relax I always feel like I’ve left my legs on the floor where I got on. So I tend to smile nervously, face the door, and think there is no way I can turn and talk to another passenger.
Having read advice in books and blogs from quite a few marketing gurus, I’m always thinking about what I should say when someone asks what I do. If I say, “I’m an artist,” I am usually asked a follow-up question about what kind of artist. If I say mixed media and leave it there, I know I’ve missed out big time. I have learned that this is an opportunity to share myself and to get to know someone if only for a very short time.
If you listen to the experts, they would have you prepare a two-minute statement that tells someone “why you create.” Unfortunately, I have found that doesn’t work for me. As an introvert, I come across as stilted, pompous, or stuffy. What I’m learning to do instead is tell them something about my current work. Chances are I’m excited about it and that comes through in my body language. It doesn’t come across as prepared or memorized.
Curb Your Enthusiasm
I’ve got less than a couple minutes, so I have to keep it really short. Second, if I want this to lead to a look at my website, a visit to my studio, or a possible friendship, then I need to know at least one thing about this person. So after describing my most recent work, I ask a question. “Are you involved in art, who is your favorite artist, what kind of art do you like?” Then I have a real conversation that I can continue briefly when the door opens or I can exchange information for a later date.
In my excitement talking about what I am working on, I have to remember not to overwhelm them. They don’t need an artist statement or a curriculum vitae. I try to connect with them by using descriptive language they can understand. If they seem sincerely interested, I invite them to a show or just to my studio.
While I believe in being as prepared as possible, a canned elevator speech just doesn’t work for me. I can’t make it sound authentic. I have found it is far more important for me to be genuine—to be myself and talk about something that I am passionate about. That makes me sound…well, like me.