Despite the need for a strong online presence, fellow artist and FineArtViews contributor Luann Udell (http://faso.com/fineartviews/63204/slow-ideas-the-power-of-personal-connection) reminds us that personal connection is still the most powerful selling tool that we have. We are “social animals,” she says, and “most of our customers want a connection with the artist behind the work.”
Udell says “the best way to sell a new idea (or our art) is by talking to people—our customers, our prospects—in person.” I would take this a step further. I think it is just as important to support fellow artist by going to openings or at least viewing their shows and letting the gallery owner or manager know how much you liked the work. I forget this sometimes when I’m tired on a Friday night.
So perhaps this post is mostly a reminder to myself, that as much as I want to just stay in the studio, I need to engage more.